Bewitching the Modern Mind: Storytelling

“A compelling and very readable polemic.” —Financial Times “French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, ‘storytelling’ is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form.” —Guardian “Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.” —James P. Othmer, Washington Post “Salmon draws together his arguments into a coherent and chilling whole.” —Independent “Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West.” —Publishers Weekly “This book, which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.” —Le Monde “There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.” —Le Progrès