influence the psychology of persuasion

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Getting to Yes: Negotiating an agreement without giving in
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The Challenger Sale: How To Take Control of the Customer Conversation
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies
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Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps
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