Social Media for Fashion Marketing: Storytelling in a Digital World

Description

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics
– Rules of Digital Storytelling
– Rethinking Gamification
– Strategic Digital Marketing
– The Role of Citizen Journalists
– The Social Media Looking Glass
– World of Influencer Marketing
– Visual Consumption Economy
– Global Perspective of Social Media

Additional information