How to Argue with a Cat: A Human’s Guide to the Art of Persuasion

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If you can persuade a cat … you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).You’ll learn to:Perfect your timing – learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants – always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.’Jay Heinrichs knows a thing or two about arguing’ The Times’A master rhetorician and persuasion guru’ Salon’You got a bunch of logical engineers to inject pathosinto their arguments … it works!’ NASA engineer

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