Persuade People with Your Writing: Write copy, emails, letters, reports and plans to get the results you want

: Breaking through the myth barrier: Breaking through the myth barrier: The new truths: The new truths: Having a focus and an endgame:  Having a focus and an endgame:   The power of listening: The power of listening: Persuasive language:    Persuasive language:     Timing: Timing: Presenting a cohesive argument:      Presenting a cohesive argument:       Producing sales copy: Producing sales copy: Fundraising and sponsorship:        Fundraising and sponsorship:        Complaints that get results: Complaints that get results