The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfilment in Business and Life

Jim Loehr is a world-renowned performance psychologist, co-founder of the Human Performance Institute, and author of fifteen books, including his most recent, The Power of Story . He also co-authored the national bestseller On Form (published in the U.S. as The Power of Full Engagement ). Over the course of his career, Loehr has worked with hundreds of world-class performers from the arenas of sports, business, medicine, and law enforcement, including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. Loehr and his work have been mentioned in leading national publications including the Harvard Business Review, BusinessWeek, Fortune, Newsweek, Time, U.S. News and World Report, Success, Fast Company, and Omni . He has appeared on NBC s Today show, ABC s Nightline with Ted Koppel, The CBS Evening News with Dan Rather, CBS Morning News, and the Oprah Winfrey Show. He lives in Orlando, Florida.